GTM engineering · Germany and Europe
Expansion into Germany and Europe for Japanese B2B companies.
Market intelligence first. Then a go-to-market system that runs: target accounts, evidence, contacts, reporting. Built in four weeks, operated month by month.
Talk to me30 minutes, Japanese or English.
Three services
Expansion
Entry into DACH and EMEA
For companies that have decided to enter, or have a subsidiary that needs to grow. I define the target with your product and sales leads, map the market, name the first 30 accounts, and hand over to whoever runs Europe. Four weeks. Japanese summary for head office at week two and week four.
GTM intelligence
Who is in the market, and who is already selling to them
Addressable market by country and segment. Competitors inside your target accounts. Partner and channel landscape. Evidence that an account is in-market now: hiring, technology, public activity, your own data. Every claim carries its source. Refreshed weekly once the system runs.
GTM systems, run
A sales system that keeps working after I leave the room
Signal stack, account scoring, CRM stages and fields, weekly feed to the sales team, monthly report to Tokyo. For new subsidiaries and for ones that have been here for years. Operated on a monthly retainer. No growing consulting team.
How the four weeks go
- Week 1
Target
Segment, buyer, trigger. Agreed in both languages.
- Week 2
Market map
Accounts, competitors, channels, evidence. You can stop here.
- Week 3
System
Signal stack and CRM set up. Feed running.
- Week 4
Handover
First 30 accounts with contacts. Team trained. Report to head office.
Who I work with
- Japanese B2B companies with paying customers at home: industrial technology, machinery and components, materials, software.
- Startups out of JETRO or Tokyo Metropolitan programmes, and mid-tier companies with a European subsidiary.
- Decision already made on Germany or Europe. A contact on the European side, or a plan to hire one.
Robin Malter
Sales and partnerships at Altium and Celus: selling design software to German and European engineering teams, building design-in partnerships with Japanese and global component makers. Based in Germany. The Japanese side of each engagement runs in Japanese through my collaborator, a native speaker with clients in Japan. The research system is mine; it keeps running after the project.
Pricing
| Market map Weeks 1–2. A report head office can read. | 2 weeks | Fixed fee |
| Entry sprint Weeks 1–4. System live at the end. | 4 weeks | Fixed fee |
| Run Feed, research, reporting. Cancel monthly. | Monthly | Retainer |
Fixed fees on request. No success fee, no exclusivity. Invoiced in EUR from Germany.
Start
Tell me what you sell, to whom, and where in Europe you are going. I will say what a market map returns for it and whether I am the right fit.
Book 30 minutes